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Tara Toy's Mission

To stimulate children's imagination!  Blending classic play patterns, trending ideas and the hottest licenses, we create unique activities and toys that bring their favorite characters to life.  Quality and creativity are the key components to our activities, ensuring that each product is age appropriate, license specific and most importantly - Tons of Fun!!

About Tara Toy

Our product line ranges from activities, storage cases, toys, arts and crafts, and so much more!  We execute BIG IDEAS into products that fit retailers specific needs. Working closely with our partners and licensors we develop the ideal products that help grow brand recognition and expand the license in new areas. 


Bruce Pearl founded the company over 40 years ago, and we are dedicated to bringing exceptional toys to the marketplace.  With each passing year, we strive to bring the best of the best to the world of toys.  Tara Toy believes that if every product can bring a smile to a child's face, then we are achieving our goal.

Tara Toy's Commitment to Accessibility

Tara Toy is committed to making our website content accessible and user friendly to everyone.  If you have any difficulties viewing or navigating the content on this website, or notice any content, feature, or functionality that you believe it not fully accessible to people with disabilities, please call our Customer Service team at 1-800-899-8272 or (1) 631-273-8697 outside of North America or email our team at with "Disabled Access" in the subject line and provide a description of the specific feature you feel is not fully accessible or a suggestion of improvement.  We will take your feedback seriously and will consider it as we evaluate ways to accommodate all of our customers and overall accessibility policies.  Additional while we do not control such vendors, we strongly encourage vendors of third-party digital content to provide content that is accessible and user friendly.

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